Harkins Theatres Welcome Guests Back to the Magic of the Movies beginning on August 28
Contact: Jessica Reeves – firstname.lastname@example.org, 480.627.7777 x117
Scottsdale, AZ, August 25, 2020 – Harkins Theatres, Arizona’s homegrown movie theatre company is thrilled to welcome guests back to the Ultimate Moviegoing experience beginning this Friday, August 28 at all Arizona theatres. Opening weekend will include exciting new films like Marvel’s The New Mutants, Unhinged with Russell Crowe and the 10th Anniversary rerelease of Christopher Nolan’s groundbreaking film, Inception. Harkins will also bring back some recent films whose time in theatre were cut short, along with some favorite classic movies specially priced at $5.
And as a special bonus, Warner Brothers’ much-anticipated Tenet will open with special early access screenings beginning Monday, August 31.
“There is no question that this has been the most difficult time in my 50 plus years in the business. I am so excited and so appreciative of our incredible team and tremendously loyal guests that have continued to support us through this challenging time,” said Dan Harkins, Owner of Harkins Theatres. “I will be there opening night and cannot wait to welcome everyone back to the movies!” said Harkins.
“In trying times, people have always looked to us to escape for just a few hours of solace and to immerse themselves in another world,” said Mike Bowers, President and CEO of Harkins Theatres. “After nearly six months, we are so happy and deeply grateful to our team and our valued guests for the opportunity to carefully begin our return to deliver on this mission again,” said Bowers.
Harkins reopening will come with the highest standard of health and safety protocols. Utilizing resources from public health officials, medical experts, industry partners, and local authorities, Harkins safety protocols will meet or exceed uniform guidance from the CDC, governmental health authorities, and the National Association of Theatre Owners so that guests can sit back, relax, and get lost in the magic of the movies.
Some of the new Harkins moviegoing safety protocols include:
- Face coverings required for the Harkins team and for guests (except while eating/drinking in seats)
- If a guest does not have a face covering, one will be available at the theatre
- Guests that do not want to wear a face covering will be asked to wait and return to the movies when governmental public health mandates have relaxed
- Added cleaning staff and further enhanced cleaning and sanitizing procedures throughout the theatre and all touchpoints
- Daily health checks for team members
- Social distancing required throughout the entire theatre environment
- Reserved seating in all theatres
- Reduced and socially distant seating between every pair of seats
- Staggered showtimes to reduce the number of guests in the lobby
- Safety shields at all guest interaction points
- Harkins Loyalty Cups will be refilled utilizing a new paper cup (all other refills on paper drink and popcorn containers will be discontinued until further notice)
- Increased fresh air, hospital-grade MERV 13 air filters, and HEPA filtered vacuums will be used in all auditoriums
- Sanitizer stations conveniently available throughout the theatre
For more information about Harkins reopening plans and to purchase tickets, please visit Harkins.com.
Harkins Theatres meets or exceeds the National Association of Theatre Owner’s CinemaSafe health and safety protocols. For more information visit cinemasafe.org.
About Harkins Theatres:
Celebrating 87 years of Ultimate Moviegoing®, Harkins Theatres is the premier movie exhibitor of the Western U.S. and the largest independently owned theatre company in the country. Founded by showman, inventor and community leader Dwight
“Red” Harkins in 1933, Harkins Theatres operates over 500 screens and is renowned for its commitment and passion for providing the Ultimate Moviegoing® experience. Harkins Theatres is known as a trailblazer for advancements in the motion picture exhibition industry with amenities such as: the Ciné Capri, CINÉ1®, CINÉ1XL, pristine state-of-the-art digital projection and sound, curved wall-to-wall screens, in-lobby bars, Ultimate Lounger™ leather reclining seats, Plush Ultimate Rocker® loveseats, Loyalty Cups, in-lobby children’s PlayCenters, and an expanded selection of gourmet concessions. For more history, awards, and other information, visit Harkins.com.