Harkins Theatres Announces Unprecedented $150 Million Circuit-wide Theatre Enhancement Initiative
Upgrades include Ultimate Loungers™, In-Lobby Bars, Reserved Seating,
Large Format Screens – CINÉ1™, enhanced technology and upscale décor
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Scottsdale, AZ: March 26, 2018 – Harkins Theatres, the largest privately-owned theatre chain in the country, announced today plans to invest over $150M into their existing theatres nationwide. This is part of a continual effort by Harkins to provide the most state-of-the-art amenities and the Ultimate Moviegoing® experience for guests. Construction has already begun and all theatres will remain open throughout the process.
“For 85 years, Harkins has been committed to delivering the Ultimate Moviegoing experience,” says Mike Bowers, President and CEO of Harkins Theatres. “We have the most loyal guests in the industry, and we will never take this for granted. We recognize that we are entertaining our friends, families and communities in our theatres. Reinvestment in our theatres with these new amenities is an effort to show our gratitude to our loyal guests and ensure that we always deliver on our promise.”
“We never want to succeed by default,” says Dan Harkins, owner of Harkins Theatres. “We will be relentless in each situation, to ensure that we have the superior theatre with the superior amenities. If the competition has silver, we will have gold.”
The newly renovated Scottsdale 101 has been unveiled and construction is nearly complete at the Chandler Fashion 20 and Arrowhead 18 theatres. Construction is also underway at a number of other Phoenix theatres and will continue with an aggressive schedule. Individual theatre details will become available as construction begins on each location. New amenities include:
• Harkins Ultimate Lounger™ seats (exclusive, plush, electronic, leather, reclining seats)
• Reserved seating
• CINÉ1™ auditoriums- Extra-large premier auditoriums featuring the largest screen in the theatre, gold waterfall drapes, Dolby Atmos® object-based 3D sound and state-of-the-art laser projection systems, accompanied by Harkins Ultimate Lounger™ seats and reserved seating
• In-lobby bars/lounges
• Fully updated and upgraded lobby finishes and décor
For more information, please visit Harkins.com.
About Harkins Theatres:
Celebrating 85 years of Ultimate Moviegoing®, Harkins Theatres is the premier movie exhibitor of the Western U.S. and the largest family owned theatre chain in the country. Founded by showman, inventor and community leader Dwight “Red” Harkins in 1933, Harkins Theatres operates over 500 screens and is renowned for its commitment and passion for providing the Ultimate Moviegoing experience. Harkins Theatres is known as a trailblazer for advancements in the motion picture exhibition industry with amenities such as: the Ciné Capri, CINÉ1™, CINÉ1XL, pristine state-of-the-art digital projection and sound, curved wall-to-wall screens, Ultimate Lounger™ leather reclining seats, Plush Ultimate Rocker® loveseats, Loyalty Cups, in-lobby children’s PlayCenters and an expanded selection of gourmet concessions. For more history, awards, and other information, visit Harkins.com.