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Meow Wolf to bring hotel, immersive art venue to Roosevelt Row

February 25, 2019/in News /by Cathy Mauck

Meow Wolf to bring hotel, immersive art venue to Roosevelt Row 

Latest project one of several in the works downtown for Phoenix developer

Meow Wolf, an interactive, immersive art experience, is planning to open an exhibition, event space and hotel in the Roosevelt Row Arts District.

PROVIDED BY MEOW WOLF

By Corina Vanek  – Reporter, Phoenix Business Journal

Feb 22, 2019, 8:30pm EST

Meow Wolf, an immersive, interactive art experience, is coming to the Roosevelt Row Arts District.

After visiting Meow Wolf and experiencing the exhibit, True North Studio Principal Developer Jonathon Vento said he knew he had to find a way to bring it to Phoenix.

“As a 55-year-old guy who has traveled the world, I thought I had seen about everything,” he said. “But this shook me to my core. It made me want to be a better businessperson, a better person. It is indescribable. It has been a pursuit on my part to introduce Phoenix to Meow Wolf.”

Vento called the Santa Fe, New Mexico-based exhibition “nothing short of the world’s best exhibition and destination.”

Vento, the project developer whose studio is based on Roosevelt Row, said Phoenix’s art scene resonates perfectly with what Meow Wolf is all about.

“When I left Meow Wolf, I sat in my car in the parking lot, dumbfounded,” he said. “I called until I found out who the CEO was, and his cell phone. I called and left him a message and said, ‘Hi, I’m Jonathon, you don’t know me, but we are going to be best friends.’”

From a business perspective, an expansion to Phoenix made perfect sense for Meow Wolf. The company started looking at Phoenix about two years ago, but the project didn’t gain much traction at the time, Vince Kadlubek, Meow Wolf co-founder and CEO, told the Business Journal.

“A lot of our guests in Santa Fe come from the Phoenix market,” said Kadlubek. “It’s one of our top three markets, so from a business perspective it makes sense.”

Meow Wolf’s Phoenix location, which will be built at 811-817 N. Third St., will include a 75,000 square-foot exhibition area complete with a 10,000-square-foot music and performance venue.

The Phoenix location also will be Meow Wolf’s first to include a hotel, which will be approximately 400 rooms designed by local artists that explore all forms of overnight experiences, including faux-glamping, capsule rooms, communal hostel environments, absurd luxury suites, as well as lodging inside the art exhibition itself.

Cost estimates for the project are not available as those involved say it is too early. True North bought the property that will house Meow Wolf’s project for $2.15 million last month.

The Santa Fe exhibit, which is the only Meow Wolf location open and functioning, is called the “House of Eternal Return,” and the first space visitors encounter is a house with bedrooms. Kadlubek said the company received many requests from guests to be able to stay the night in the house, but turned them down because the exhibition was not designed for overnight stays.

“That got us thinking, how cool would it be for parts of the exhibit to be for overnight-stay opportunities?” Kadlubek said.

While it will be a “years-long” process before the Phoenix location opens, Kadlubek said he envisions going around the state to engage with local creative communities to showcase local art at the installation.

“Much of the project will be driven by and designed by locals,” he said, adding there have not been any details finalized about how the project will look or what visitors should expect of the Phoenix location.

“This tells a story and puts people inside of incredible, beautiful spaces that are family-friendly, imaginative, incredible environments to play, take pictures, hang out and explore,” Kadlubek said.

Phoenix is Meow Wolf’s fifth permanent location to be announced. In addition to the first location operating in Santa Fe, the company has locations under construction in Las Vegas and Denver, and recently announced plans to build a permanent location in Washington, D.C.

The Meow Wolf project is the latest in a flurry of activity for True North Studio in downtown Phoenix:

  • The company recently bought monOrchid, a mixed-use project containing office spaces, art galleries, event space, a restaurant and a coffee shop on Roosevelt Street for $3.5 million.
  • True North Studio also bought the Ten-O-One office building at the corner of Roosevelt and Central Avenue, which it plans to transform into creative office space.
  • Earlier this month, the company announced an adaptive-reuse project to create Punch Bowl Social, a food, beverage and entertainment concept that will take over a nearly 22,000 square feet at 903 N. Second St.
  • The company is also the developer of the Cambria Hotel, which is under construction at 222 E. Portland St. The $26 million project will be a seven-story, 127-room upscale hotel and will include a ground-floor cafe, restaurant and a rooftop pool with cabanas and bar. It is expected to be completed in late 2019.
https://w-retail.com/wp-content/uploads/2019/02/Phoenix-Hotel.jpg 421 750 Cathy Mauck /wp-content/themes/w-retail/img/western-retail-logo-white.svg Cathy Mauck2019-02-25 16:19:592019-02-25 16:19:59Meow Wolf to bring hotel, immersive art venue to Roosevelt Row

America’s Friendliest Big City Now Rocks a Legitimately Cool Downtown

February 19, 2019/in News /by Cathy Mauck

https://www.thrillist.com/travel/nation/is-phoenix-worth-visiting

America’s Friendliest Big City Now Rocks a Legitimately Cool Downtown

 By MATT MELTZERPublished On 02/15/2019

@mmeltrez

PHOENIX USED TO BE AMERICA’S CANCUN. You’d fly in and check into a resort, where you’d presumably spend the next three days sipping 1,000-calorie daiquiris poolside, along with a cohort of divorcees on Eat, Pray, Love-esque journeys. Maybe you’d venture into Scottsdale once for tacos, but you wouldn’t actually bother to explore America’s fifth-largest city, at all.

It’s not your fault. For most folks, Phoenix boils down to one thing: an endless mass of desert sprawl and 110-degree shadeless pavement.

“Phoenix is great if you like dry, hot dust, and chains,” a local friend once told me. “If you’re not into that, though, it sucks.”

As with plenty of America’s most-maligned cities, the majority of knocks against Phoenix come from folks who blacklisted the place after a long weekend in 2009, or during a poorly orchestrated spring break trip. But the place has come a long way in a short time. It deserves a second chance.

Venture past your connecting gate at Sky Harbor and you’ll find a full-fledged downtown, complete with big-name restaurants, live music venues, a protected arts district, and one of the best cocktail bars in the world. You’ll find mountains ripe for hiking, just opposite rivers, ideal for floating lazily along, cold beer in hand. And you’ll find an excitable cadre of locals who have worked hard to drag their hometown squarely onto America’s A-list.

One of the biggest cities in America still rocks a small-town vibe

On a recent Friday, I sat on the sprawling patio at Angel’s Trumpet Alehouse in downtown Phoenix. The heat index fell somewhere in the upper 90s, dry and almost pleasant under an awning. Owner Mat Englehorn barely broke a sweat as he popped open two beers for us.

“This used to be a small, small town,” said the native Phoenician, sipping his porter and watching a construction crane swing just beyond the outer fence of his biergarten. “But Arizona State came in and changed downtown. There are people who still won’t come down here because they remember how, 10 years ago, they rolled up at 5pm and everyone left. But in the last five years, there’s been a boom. Now, watch. At 5pm, this place is gonna be packed.”

He’s referring to the 2006 opening of Arizona State’s downtown campus, which brought with it a cohort of college students and young professionals — none of whom leave the bar at 5pm. In the dozen years since the school moved in, the surrounding smattering of high-rises along Central Avenue have steadily transformed into a real-deal downtown. “We get people from the Sheraton in town for work who come in and say ‘I had no idea there was this much in downtown Phoenix,’” says Englehorn.

The area offers something more established than the “burgeoning restaurant scene” — real or imagined — that cities love to tout. Here you’ll find spots like Nobuo at Teeter House from James Beard Award winner Nobuo Fukuda. You’ll find local Mexican stalwart Gallo Blanco, and the legendary Matt’s Big Breakfast. You’ll find chef Aaron Chamberlin’s Phoenix Public Market Café, and along with it, a weekly, bustling farmers market.

Interspersed between the restaurants, and the baseball and basketball stadiums, a crop of new music venues have arrived. Spots like the Crescent Ballroom and The Van Buren are supporting a burgeoning indie music scene, offering non-arena stages for local and visiting artists.

But if there is an icon for downtown Phoenix 2.0, it’s Bitter and Twisted, the expansive, stylish cocktail bar housed in Arizona’s former prohibition headquarters.

One of the world’s great cocktail bars, hidden in the Valley of the Sun

Bitter and Twisted Cocktail Parlour sits on the ground floor of the Art Deco, neoclassical Luhrs Building — one of Phoenix’s first two skyscrapers. Housed in what was once the Arizona Prohibition Headquarters, the place now slings some of the finest cocktails in the world.

Upon arrival at the bar, each guest receives a menu made to look like a storybook, illustrated with a cast of Disney-adjacent characters, just different enough to skirt potential lawsuits. Drinks are garnished with rainbow Skittles dust or grasshopper legs, paired with inventive plates from a lengthy roster of Asian-inspired eats. A waitlist is a given on weekends — but the same is true of an unexceptional Wednesday evening.

Bitter and Twisted is the sort of place that might draw a line in New York or LA. In Phoenix, it hasn’t garnered the national recognition it deserves. In spite of its threeconsecutive placements in Tales of the Cocktail’s Top Ten High Volume Bars, I’ve yet to meet a mixologist outside of Arizona territory who knows much about it.

“It’s hard to get noticed here,” said owner Ross Simon, a red-headed Scotsman. “The people who decide these things, the cocktail writers, the judges, they all want to go to New York or Miami. Nobody thinks about Phoenix having great cocktail bars.”

Drinking in Phoenix, however, is not limited to upscale cocktail havens — breweries have popped up like CVS locations. At Helio Basin Brewing, chefs use spent grain to make tortillas for the tacos found at the adjoining gastropub. Helton Brewing offers an expansive patio, ideally suited to live music. And if you’ve got a long layover at Sky Harbor, Walter Station Brewery, stationed in a defunct firehouse, sits across from the airport.

Natural landscape and an arts scene, wrapped up in one

Just north of downtown Phoenix you’ll find a neighborhood awash in street murals and kitschy little shops. This is Roosevelt Row, where gourmet hot dog stands alternate with donut counters, art galleries, and bizarre souvenir stores.

Along with rounded pastries and outlandish dream catchers, the area has also become home to Phoenix’s art scene. And unlike in cities like Portland and San Francisco, it’s not in danger of being edged out by downtown expansion.

“The artists here, they saw what was going on when ASU came in and started buying up property,” said Mike Oleskow, curator at downtown’s art-themed Found:Re hotel. “So they bought the houses and buildings here so they’d always have this place. It won’t turn into Austin.”

While he spoke, we rounded the corner of Roosevelt Avenue and North 5th Street, where bars, and coffee houses are tucked into the rustic remains of old houses, not unlike the structures lining Austin’s Rainey Street. A woman with unkempt dreadlocks wandered aimlessly into a coffee shop, while a heavily tattooed couple argued loudly (to the point of tears), shaded by an overhanging public art project, called Shadow Play. The streets were alive before 11am, littered with pseudo-hipsters and paint-stained art kids.

Perhaps everyone was out so early to evade the afternoon heat, diffusing already into the dry air. To some, that very climate is part of the city’s charm: Phoenix has tons of accessible wilderness, with 41,000 acres of desert parks and 200 miles of hiking trails.

Those less inclined to trek up mountainous terrain can still see stunning desert scenery as they float in tube down the Salt River in Mesa. On weekends, the river transforms into a raucous floating party — while during the week, it remains a quiet, tranquil stretch for tamer floaters.

“This place has all the great nature of the West Coast, with a Midwest sensibility,” mused Matt Hook, my Arizona Outback Adventures guide, as he paddled dexterously ahead of me on the river on a serene Thursday morning. “People here, when they say they’re gonna do something, they do it. That’s why I like it better than California.”

A Midwestern culture minus the snow

Spend a night chatting up locals at a bar in Phoenix, and you’ll likely meet someone from every state in the Midwest. And as you’d expect from a group of people who migrated from icy winters to uninterrupted sunshine, they all seem genuinely ecstatic to be here. I’d seen few people quite so happy as my secondary tour guide on the Salt, a recent transplant from Buffalo, who was giddy with civic pride at the ripe hour of 5am.

Beyond the general air of positivity, Phoenix has seemingly managed to escape the big-city coastal competitiveness you might find in other major warm-weather territories like LA, Miami, or San Francisco. Phoenicians seem to be honestly invested in one another’s success. Tell that to a New Yorker.

“I don’t think people know how much we support each other,” said Lauren Bailey, a restaurateur from Ft. Wayne, Indiana, as we sat down to lunch in her bustling eatery, Windsor. “It’s a city of people who are creative and want to move the needle, to get some national recognition. In other cities they think if a new restaurant opens it means less customers for them. But here it’s yay for them, yay for me. There have never been more restaurants in this neighborhood than there are today, and we’ve never been busier.”

She explained that when her ice cream machine shorted out, a neighboring restaurant rushed in to offer support. A different restaurateur entirely has helped her insure her business when she was new to the scene. Folks were reliably kind, even if you were a competitor.

After lunch we went next door to Bailey’s adjoining ice cream parlor, Churn, where a line stretched well beyond the door frame. Despite the 90-degree heat, people queued up and chatted jovially, patiently awaiting their cones.

Well, most people. Having arrived from Miami, I was accustomed to a slightly different rhythm of life. In my experience, heat is oft-cited as a valid excuse for everything from bad driving to money laundering. So when a small collective of hungry locals ducked ahead of me in line, I called them out bitterly to the cashier.

“You can go ahead of us if you like,” a mother with two kids offered gently. “Looks like you’re in a hurry and we’re just out for a nice afternoon.”

I wasn’t in a hurry, but I ordered anyway, tactlessly skipping ahead of a teenage girl in the process.

“It’s OK,” she said, when I turned to apologize. “I’m not in any rush.”

I had been prepared for folks in this hellishly hot city to be as rude and impatient as they were in Florida, California, or Las Vegas. Instead I found a warm-weather Buffalo.

“Phoenix people, they’re not uppity at all,” said Englehorn, as we polished off our beers at twilight outside Angel’s Trumpet. As predicted, his back patio had begun to buzz with an energetic young crowd. “There’s no pretentiousness. People just want to hang out and have fun.”

Sure, he missed “the old Phoenix” — everybody misses the old somewhere. But more so, he was jazzed by the urban metropolis it was becoming — by the local beers, the cocktail bars, the restaurants, and the thriving arts scene. He ordered us another round of porters, and we sat and watched as the sky began to turn a rich, orange-flecked purple.

“We got a big sky here,” he says. “People look at it as a barren wasteland. But you’ll never see a sunset quite like you do in the desert.”

https://w-retail.com/wp-content/uploads/2019/02/bigstock-Downtown-Phoenix-Arizona-61774382-scaled.jpg 1704 2560 Cathy Mauck /wp-content/themes/w-retail/img/western-retail-logo-white.svg Cathy Mauck2019-02-19 18:17:512020-06-23 05:03:15America’s Friendliest Big City Now Rocks a Legitimately Cool Downtown

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