The Corners of Brookfield Wins Best New Development

The Corners of Brookfield Wins Best New Development

By Melanie Lawder – Reporter, Milwaukee Business Journal

On a frigid Saturday afternoon this past March, 4,000 children and adults convened in the market square at The Corners of Brookfield lifestyle center for its first-ever Bunny Bash, braving the cool temperatures to hunt for treats.

While a chilly day, it was a sight that was warming to Brookfield Corners LLC CEO Robert Gould, who believes that events like this help fulfill his vision of what The Corners should be: a place for town of Brookfield residents to come together and build a sense of community.

Since the development opened in spring 2017, Gould believes the mixed-use, open-air center, located off Interstate 94, has achieved that goal — and it’s a sentiment town officials agree with.

“It kind of brings a pulse to the town, it creates a sense of place for us,” said Brookfield town administrator Tom Hagie. “The  town of Brookfield just doesn’t have its own downtown and the

market square provides that space for us.” First pitched in 2011 by Milwaukee-based Marcus Corp., the

development of The Corners of Brookfield was delayed several times until it was taken over by Bradford Real Estate Cos. And IM Properties in 2015. In the years since taking the reins, the two firms — acting as a joint venture under Brookfield Corners LLC — have brought The Corners vision to life, bringing both a major development and a better sense of identity to the town.

The development has assembled 750,000 square feet of retail, residential, entertainment and restaurants.

“There are two Brookfields and people often get confused,” Gould said, referring to the city and the town. “We wanted to give the town a heart, a place where people could come together and celebrate the town.”

The development has assembled 750,000 square feet of retail, residential, entertainment and restaurants into a 19-acre center that mimics an urban setting. Streets weave through the development, which is lined with glossy storefronts that boast luxury apartments atop. Restaurants like Café Hollander and BelAir Cantina open up to the outdoors with rooftop patio and sidewalk seating. And in the middle of the center, a market square acts as a public space, hosting movie nights, musical performances and events like the Bunny Bash.

The last thing the developers wanted, Gould said, was for The Corners to resemble a “cookie-cutter” retail center.

“We feel that it builds that sense of community and you can’t do that with a box in a parking lot,” Gould said. The concept has attracted first-to-market retailers like Von Maur, Arhaus and L.L. Bean and other high-profile brands like Anthropologie, Lululemon and Sendik’s Food Market. With around 27 tenants open or committed to the center, the development is nearly 80 percent leased and, once completely filled, The Corners will employ 1,500 people.

More is on tap for the development. Future plans include the spring 2019 opening of a Silverspot Cinema, as well as openings from other yet-to-be-named tenants.

“We will continue to reinvest because we want to make it a regional destination,” Gould said.

The concept has attracted first-to-market retailers like Von Maur, Arhaus and L.L. Bean.



Owner/developer: IM Properties and The Bradford Real Estate

Cos., acting as Brookfield Corners LLC

General contractor: Pepper Construction Co.; Tri-North

Builders Inc.

Architect: Eppstein Uhen Architects

Engineer: Pierce Engineers Inc.; Kapur & Associates Inc.

Lead legal counsel: Daspin & Aument LLP

Completion: April 2017

Project cost: $250 million

Harkins Theatres Announces Unprecedented $150 Million Circuit-wide Theatre Enhancement Initiative

Upgrades include Ultimate Loungers™, In-Lobby Bars, Reserved Seating,
Large Format Screens – CINÉ1™, enhanced technology and upscale décor
Press Contacts: Jessica Reeves –, 480.627.7777 x117


Morgan Sales –, 480.627.7777 x106
Scottsdale, AZ: March 26, 2018 – Harkins Theatres, the largest privately-owned theatre chain in the country, announced today plans to invest over $150M into their existing theatres nationwide. This is part of a continual effort by Harkins to provide the most state-of-the-art amenities and the Ultimate Moviegoing® experience for guests. Construction has already begun and all theatres will remain open throughout the process.
“For 85 years, Harkins has been committed to delivering the Ultimate Moviegoing experience,” says Mike Bowers, President and CEO of Harkins Theatres. “We have the most loyal guests in the industry, and we will never take this for granted. We recognize that we are entertaining our friends, families and communities in our theatres. Reinvestment in our theatres with these new amenities is an effort to show our gratitude to our loyal guests and ensure that we always deliver on our promise.”
“We never want to succeed by default,” says Dan Harkins, owner of Harkins Theatres. “We will be relentless in each situation, to ensure that we have the superior theatre with the superior amenities. If the competition has silver, we will have gold.”
The newly renovated Scottsdale 101 has been unveiled and construction is nearly complete at the Chandler Fashion 20 and Arrowhead 18 theatres. Construction is also underway at a number of other Phoenix theatres and will continue with an aggressive schedule. Individual theatre details will become available as construction begins on each location. New amenities include:
•  Harkins Ultimate Lounger™ seats (exclusive, plush, electronic, leather, reclining seats)
•  Reserved seating
•  CINÉ1™ auditoriums- Extra-large premier auditoriums featuring the largest screen in the theatre, gold waterfall drapes, Dolby Atmos® object-based 3D sound and state-of-the-art laser projection systems, accompanied by Harkins Ultimate Lounger™ seats and reserved seating
•  In-lobby bars/lounges
•  Fully updated and upgraded lobby finishes and décor
For more information, please visit

About Harkins Theatres:

Celebrating 85 years of Ultimate Moviegoing®, Harkins Theatres is the premier movie exhibitor of the Western U.S. and the largest family owned theatre chain in the country. Founded by showman, inventor and community leader Dwight “Red” Harkins in 1933, Harkins Theatres operates over 500 screens and is renowned for its commitment and passion for providing the Ultimate Moviegoing experience. Harkins Theatres is known as a trailblazer for advancements in the motion picture exhibition industry with amenities such as: the Ciné Capri, CINÉ1™, CINÉ1XL, pristine state-of-the-art digital projection and sound, curved wall-to-wall screens, Ultimate Lounger™ leather reclining seats, Plush Ultimate Rocker® loveseats, Loyalty Cups, in-lobby children’s PlayCenters and an expanded selection of gourmet concessions. For more history, awards, and other information, visit

Dave & Busters to open at The Gateway

SALT LAKE CITY – The popular Dave & Busters restaurant and arcade will open its doors May 14 in Salt Lake City at the Gateway.

Vestar is the Gateway’s parent company. It is investing $100 million in renovations for the mall.

Dave & Busters is set to open its doors after it adds 250 employees. It will be hiring for every position from the back of the house to the front, including line cooks, dishwashers, servers, bartenders, hosts, and game technicians.

You can apply for a position with Dave & Busters here: